Dacast Website Analytics Definitions and Metrics Glossary

Video analytics is a very powerful tool for broadcasters. They give broadcasters the ability to see how viewers are interacting and responding to their videos, which allows them to better tailor their content to connect with their target audience.

However, there is a bit of jargon used in many website analytics platforms, so not all terms used in the context of analytics are self-explanatory. 

This guide will explain the meaning of some common analytics-related video terminology that Dacast uses so you know exactly what data you’re looking at, as well as how it should be interpreted by the video analytics tool.

Dacast’s Glossary of Website Analytics Definitions

Content

A Live Stream, Video on Demand or Playlist asset

Engagement

How long viewers watched for, i.e. how engaged they were. For example, 75% of viewers watched at least 30 seconds.
The sub metrics we offer for this are:
Engagement By Time
Engagement By Device/Browser
Engagement By Location
&
Unique Viewers By Time
Unique Viewers By Device/Browser
Unique Viewers By Location:

Impressions

An “Impression” is when a video player loads but the content doesn’t start playing, usually because autoplay is off and the viewer could see the video but chose not to play it.
Every time when the video/web page is loaded is counted as an impression.

Play Time

The amount of time the content in question* was played; also expressed as an “Engagement by time(h)”
*Could be measured overall for the entire account in the Analytics section of the Account or per asset within the Analytics per each content asset’

Data usage can be displayed for each live stream event

Plays

A “Play” is when content is actually played, as opposed to an “Impression” Total clicks of the “Play” button.

Revenue

The amount of money generated by paywall sales, minus fees (i.e. your actual revenue)

Sales

The number of times a piece of content was sold. (i.e. Revenue = Sales x Price)

Viewers

A “Viewer” is an actual person who is viewing content and may have multiple “Plays” and “Impressions”

Unique Viewer

Unique viewer metric feature tracks the number of individuals who watch your videos, no matter how many times they view it.

Stats

Stats can be viewed hourly for the next 7 days.

Exporting reports

Export Dacast reports in .xls format as well as CSV

Video Terminology Updates

This glossary of Website Analytics Definitions will be updated with new video terminology on a regular basis, so please bookmark this post to see all the new analytics terms we will be adding to this page.

Any questions or need help/access to Dacast’s video analytics features? Please contact us.

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Additional Resources

 

Rich Jenkins

Director of Product at Dacast with experience in enterprise, start-ups and everything in-between. Believes coffee and kale do compete and enjoys consuming both.