New Video Analytics Dashboard: An Intro to Key Features

Dacast Analytics - Knowledge Base Tutorials
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Advanced video analytics are used to help broadcasters assess the performance of their videos. This information can be used to shape future live streams and other videos.

3 Things to Know About Your Analytics Dashboard

There are three main features to take note of when navigating the new Dacast analytics dashboard.

1. Timezone Settings

Your analytics data of “Dashboard” and “Viewership” are provided in your local time (for example, if you are in NYC, it will provide data in EST).

2. Start Date of the Data Collection for the New Graphs

Among the changes are new graphs with new metrics. These new graphs have started to collect data since July 29, 2018. This is specified under each graph affected. Please take that into consideration when analyzing a longer time period.

Regarding the new revenue section, please note that the data displayed is starting from the date of the first use of the new paywall.

3. Conditions of Data Collection

The new graphs located in the dashboard and viewership sections collect data via Dacast default player only.

If you are using Dacast M3U8 live channels or a custom player the data won’t be tracked. The same applies if you are playing your content via a TV set-up box or a mobile app that is not based on Dacast SDK.

Again, this is specified under each affected graph.

Analytics Dashboard - data not tracked

If you are using a custom player or playing your content via a TV set-up box or a mobile app not based on Dacast SDK, you will only access the consumption of data per time.

The revenue analytics section, however, is collecting your data through the new paywall, independently of the player used.

How to Read Your Video Analytics Data

This is what you will see in the main Analytics section of your account:

Analytics Dashboard - analytics main

Access your data in a much faster and easier way by using the new filters to access the time range you want.

Analytics Dashboard - analytics time range

You can expand the graphs/maps, switch your graphs/maps to tables or export to CSV.

Analytics Dashboard - expand graph

More About the Dashboard

The dashboard provides you with data of your overall content. To get your data per content, go to the Viewership section or go to the Channel/VOD Settings, and click on the “Analytics” tab.

The dashboard provides you with the following information:

  • Consumption per time
  • Plays and viewers per time
  • Consumption per device
  • Top content
  • Consumption per location

Here are all the graphs presented one by one.

Now that you have explored the dashboard, let’s dive into the real-time analytics section.

Real-Time Analytics

You can pull your analytics in real-time and get access to:

  • Concurrent Viewers Per Time
  • New Playback Sessions Per Time
  • GBytes Per Time
  • Consumption Per Location

Follow our real-time analytics walkthrough to make the most of this feature.

Viewership Analytics

The viewership section will help you to understand your viewers’ engagement.

There are two options you can choose when analyzing this data:

  1. Compare your content: Select up to 5 contents with the selector of contents and click save.
  2. Get an overview of all your content: Do not select any content, and click refresh.

The viewership section will provide you with the following information:

  • Data consumption
    • Per time
    • Per content
    • Per city
    • Per device
    • Per domain
  • Average time watch
    • Per content
    • Per city
    • Per device
  • Average number of concurrent playback session
    • Per time
    • Per content
    • Per city
    • Per device
  • Plays and viewers
    • Per time
    • Per country

Explore all of the graphs presented one by one.

Revenue Analytics

The revenue analytics section will give you access to your sales volume and revenue by time, and your sales volume by country.

Please note that the Data is displayed starting from the date of the first use of the new paywall.

Like viewership analytics, there are two ways to assess this data:

  1. Analyse one specific content: Select 1 content with the selector of contents and click save.
  2. Get an overview of all your contents: do not select any content and click refresh.

The viewership section will provide you with the following information:

  • Sales by time
  • Revenue by time
  • Sales by country

Any questions or need help/access to this feature? Please contact us.

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