How to Link Google Analytics to Your Dacast Analytics

Before we get started, please be sure that you have both a Google Analytics account and an active Dacast account.

Linking your Google Analytics to your Dacast account is a convenient way to collect more data on your streaming video traffic and enhance the built-in Dacast analytics. Together, these tools will offer you well-rounded video analytics, including a live viewer count through “ Real-Time” analytics. This feature allows you to display relevant viewer data, thereby understanding your audience’s activity. When you combine forces, you can see your viewers’ origins, access devices, and more.

How to Get Started

You can connect your Google Analytics to your Dacast analytics platform in just a few simple steps.

  1. Login to your GA account at https://analytics.google.com/analytics

Go to the “Admin” section at the bottom of the menu (as shown below):

   2. Under the “Data collection and modification” section, click “Data streams”. Click the name of your data stream, or create one by clicking on “Add stream”. 

3. Click on your data stream. Under Stream details, copy the Measurement ID (starts with “G-” or “AW-“)

4. Next, log into your Dacast account and click on the “Settings” section in your menu and then “ Engagement“. You will see the Google Analytics section. Paste the Measurement ID you copied earlier from your Google Analytics account into the Tracking ID area which appears in grey above.

At this point, you have successively set up Google Analytics tracking from within your Dacast account and will now be able to track the performance of your video content on your Google Analytics account.

How To See Your Content Metrics in Google Analytics

Once your Google Analytics tracking ID is implemented within your Dacast account, you will see your video metrics within your GA account. To see your Google Analytics results, you will go to the “Reports” section on your Google Analytics left menu. 

You will see different categories: 

  • Reports snapshot
  • Realtime (overview, pages)
  • Business objectives
    • Generate leads (overview, audiences, user acquisition, traffic acquisition, landing page, user acquisition cohorts)
    • User engagement & retention (overview, events, pages and screens)
  • User
    • User attributes (overview, demographic details, audiences)
    • Tech (overview, tech details)

We invite you to play with the different options to get greater insights on how your users are behaving when they’re watching your video content (number of play, how long they have been watching, player size, errors etc…):

With Google Analytics integration you will also be able to see the video content that performs best, and on what pages your video content performs best.

Note that it can take some time for GA to pull the data under the Reports menu.

For live streaming analytics, you can into the Dacast app under /analytics /real-time analytics, or on Google Analytics by clicking on Realtime overview/pages.

Any questions or need help/access to this feature? Please contact us. Not yet a Dacast user, and interested in trying Dacast risk-free for 14 days? Sign up today to get started.

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Additional Resources

 

Orane Bodo

Orane is part of the Dacast Product team. Armed with a background in media and communication, she has a vast knowledge of the video industry.