Here’s the difference:
- Streaming visitors are unique viewers watching your videos or live streams.
- Video hits measure the number of times that viewers watch your videos or live streams.
For example, if one viewer goes to watch your video, leaves and then comes back that will count as one visitor and two hits.
Under certain circumstances, you can have a massively high number of hits relative to your viewers. This may be due to one of a few reasons.
The first reason would be that your page features something that causes it to refresh on its own. Another reason would be that someone is trying to view your content from a poor internet connection that might drop repeatedly and come back.
Lastly, if you use geographic restrictions this may cause the player to load several times when someone is locked out, inflating the number of hits.
Understanding these different technicalities is important because it allows you to get more of the advanced video analytics.
- Viewership Analytics: How to Read the Graphs
- Video Analytics for Actionable Insights into VOD and Live Streaming
- Real-Time Analytics with your Live Streams
- How to Access and Read Revenue Analytics
- How to Link Google Analytics to Dacast Account
- Will Viewers be Prompted to Add a Promo Code if None is Set?