JustBats.com Use OTT Video to Engage Users

Dedicated to providing customers with a World-Class experience, JustBats.com uses a range of video types. These range from promotional and product videos to how-to guides, all of which allow the company to deliver unparalleled customer service, improve lead generation and support ongoing technical innovation goals.

Mike Kearns, Director of eCommerce, says “YouTube worked as a content delivery network for a while, but we have outgrown it. Now that we have better control over content, customers get to experience all that content in the best possible way. It has helped us from an SEO standpoint, as well as having more detailed information available at our fingertips.”

To meet the needs of their broad customer base, JustBats.com ultimately chose the Dacast video hosting platform. In particular, the business sought content control, mobile access, accessible API design, and customer service. In addition, Dacast’s analytics features tipped the scales when it came to choosing the right OVP.

Here are 5 solutions where Dacast was able to help JustBats.com:

1 : Control

One of JustBats.com’s key requirements, when it came to choosing an online video hosting service, was the need to have control over video content. Dacast’s white label embed code feature was the perfect match, allowing the team to set up their own video domain.

2 : Mobile

“The Dacast video player works with many environments, especially the growing mobile space,” says Mike Kearns, Director of eCommerce for JustBats.com.

“Most mobile sites do not display mobile video, and when they do, it’s a YouTube link and opens in the YouTube app. That leads to a poor customer experience since some phones do not handle the back button well. With Dacast, we now have embedded videos which play in-line on our mobile product pages. That subtle user-experience improvement is a competitive advantage.”

3 : Design

JustBats.com has also benefited from Dacast’s API, given its incredibly easy to use design. “The admin interface is unlike any I’ve ever seen. It’s a comprehensive list with lots of detail around every field. Changing a value is now straightforward and easy to follow due to this design,” Kearns explains.

4 : Customer Service

The company has also been impressed with Dacast’s customer service and support team, which Kearns is quick to praise. “Customer service is responsive and has been very good about answering our questions,” he confirms.

5 : Analytics

The Dacast video player fires many analytical events for Google Analytics. As a direct result, the team at JustBats.com can make more informed, data-driven decisions about video watching behaviors. According to Kearns, “our video team loves the detailed reporting and data provided, which allows them to make better decisions and draw clearer conclusions on the performance of our videos. The abundance of data allows us to validate our overall video message, as well as make better and more efficient production decisions.”

Thanks to Dacast’s range of security, management, and analytical features, JustBats.com has been able to implement a highly effective video strategy. Created for savvy businesses who recognize the value of online video, Dacast’s intuitive interface is easy to use and incredibly powerful.

“YouTube worked as a content delivery network for a while, but we have outgrown it,” Kearns concludes. “Now that we have better control over the content, customers get to experience all that content in the best possible way. It has helped us from an SEO standpoint as well as having more detailed information available at our fingertips.”

JustBats.com choice of Dacast satisfied their needs. Dacast’s personalisation, ease of use and customer service have satisfied JustBats. In addition, our attentiveness and professionalism is seen as a significant advantage by JustBats who were looking for exactly this kind of contact.

JustBats.com began as a small brick-and-mortar sporting goods store based in Kansas City, Missouri. After placing their first internet order in 1997, the company officially launched online in 2000. Since then, the business has grown into one of the largest online U.S. retailers of baseball and softball bats.