Yoopod brings award-winning exercise classes to your screen via online video
Most ideally, Yoopod subscribers can watch their online videos from anywhere, anytime to become pilates or yoga rockstars on their own time.
- API
- VODs
Challenge
As video is Yoopod’s main source of revenue, it was vital the team chose the best online video platform to host their classes. Maya explains, “It’s naturally extremely important that we can rely on our video hosting partner. We look for reliability, quality, ease of uploading, good API that will allow us to track usage, good prices and good customer service. Dacast has been growing and developing their product in the same passionate way that we try to grow and develop our business.”
Solution
The following features were key in Yoopod’s decision to rely on Dacast to host their video content:
Reliable Video Streaming
“The platform has been extremely reliable, which is our number one requirement and very responsive to questions. Knowing that we have a good value, a reliable partner is crucial for Yoopod.”
Developer API
“We also looked at the API and how we could integrate it into our site. Our development team found it easy and friendly to integrate into our CMS. They also found it easy to protect the videos, which are only available to our members.”
Affordable Pricing
“When we launched Yoopod we researched various providers. We chose Dacast initially because it provided good pricing and structure for a large number of videos with good bandwidth options.”
Personal Support
“The team is always very responsive to our questions. Knowing that we have a good value and a reliable partner is crucial for Yoopod.”
Dacast has been growing and developing their product in the same passionate way that we try to grow and develop our business.
Results
And that’s where Dacast becomes key to their business model.
“Our revenue has grown 40-50% year on year and our traffic has been increasing by 62%. We have great plans for the future – to grow our membership in the UK and worldwide and expand our content to include a variety of fitness methods. Dacast has proven to be a really good partner for us.” – Maya Haiman Eilon
About Yoopod
Video is Yoopod’s core product. Since its launch in 2012, the business has seen massive growth. Founder Maya Haiman Eilon couldn’t be prouder.
Yoopod offers something for everyone, from five-minute routines you can do at your desk, to hour-long intensives for dedicated practitioners. The company provides specialist classes for breast cancer recovery and pregnancy, to name only a few examples. In fact, Yoopod even trains celebs, counting Pippa Middleton and chef Yotam Ottolenghi among their fans.