1545 Media & Live Video Marketing

There are 3 main challenges to be met so that the collaboration between 1545 Media and Dacast is a success:

   – High cost of entry for streaming

– Developing separate accounts for each project

– Finding a service that is compatible with all equipment

1545 Media chose DaCast after a thorough review of other suppliers based on several key features, Dacast could meet many of the challenges they were looking to address.

Dacast allows them to synch with any client need by using multiple encoders and equipment.

1545 Media also liked the bulk bandwidth purchasing, allowing them to amortize the cost of streaming over multiple jobs per-project while not being tied to a monthly fee.

1545 Media’s use of Dacast is a real success. Since teaming up with Dacast as their streaming service platform, 1545 Media has provided streaming to various clients including universities, churches, continuing education companies, sporting events, and consumer product companies.

The unlimited channel creation that Dacast provided allowed them to essentially develop separate accounts for each project so that they could host simultaneous streams and manage playbacks without conflicts, which was incredibly valuable for their client’s projects.

Because Dacast can be used with various streaming encoders, 1545 Media can use Dacast to scale with client needs and pick the right tool for the job. They regularly use everything from Adobe Flash Media Encoder on laptops, camera-mounted encoders, and the Newtek TriCaster, all with great success.

1545 Media was formed in 2006 and its Head of production has experience in both television production for cable networks and short-form video production for live events and web distribution. Clients include Loyola Marymount University, Kaiser Permanente, Unilever, Dove Hair Care, and LA Fitness. In 2009, 1545 Media, began streaming as a solution for their clients and needed a dependable and affordable streaming platform.