In today’s world, YouTube is the dominant social video platform. In some cases, this consumer-grade platform can be a good choice for easy video hosting. However, it’s not right for everyone–and especially when it comes to professional video hosting and streaming. As a result, businesses often choose professional video hosting platforms, which is the […]
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As you’re likely aware, mass media is in the midst of a revolution. A key element in this is the proliferation of the online video platform. Starting in 2015, millennials ages 14-25 began watching more digital video than television. In recent years, these trends have only accelerated. Today, almost two-thirds of people ages 18-34 watch […]
When you publish a video online, whether live streamed or recorded, you want people to see it. With that goal in mind, this post offers six key strategies for increasing your video views–for both live broadcasts and video-on-demand (VOD). In 2018, Ericsson ConsumerLab’s report found that the average person in the U.S. watches four […]
Every year, more and more broadcasters are taking advantage of the power of video content. For example, sales reps have used video content to grow revenue 200% – 300%. Likewise, businesses use video to conduct trainings. Moving away from traditional TV advertising, media companies are streaming video content online. Today, video has become one […]
The global enterprise video market is expected to reach $40.84 billion by 2022. That’s an annual growth rate of more than 20 percent. More than 30 percent of fans now stream sports to their phones or tablets. Live video is increasingly important. That means you should pay close attention to how it performs via […]