We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]
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Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership […]
The internet has been a driving force behind the major shift in the way that we consume media. Online video streaming is growing more popular by the day. Hackers, pirates, and other people with poor intentions are taking advantage of opportunities to cash in on unsecured streaming setups. That is why it is so important […]
As a business, you have a plethora of options when it comes to hosting and sharing video files. You can use free platforms such as YouTube, opt for paid software, or do self-hosted videos. For many businesses, self-hosted video is the best option. By hosting videos themselves, businesses have a greater level of control over […]