One of the most engaging ways for any business or company to reach its target audience is with live streaming. With professional live streaming software or platform, companies can produce a high-quality live event and increase viewership and brand recognition. Increasing live stream engagement needs more than a rough plan—it requires strategy. With the right […]
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TikTok Live has quickly grown into more than just a place for casual content. In 2025, it’s a powerful tool for creators, educators, brands, and event organizers to engage audiences in real time, grow their communities, and generate revenue. With nearly 1 billion active users, TikTok is now a major player in the live streaming […]
Live streaming technology has evolved at a breakneck pace, with ultra-low latency protocols like WebRTC and adaptive delivery formats like HLS dominating the conversation. Yet, despite all the innovation, one protocol has remained a workhorse for professional broadcasters: RTMP (Real-Time Messaging Protocol). If you’re streaming live content in 2025, chances are you’re still relying on […]
For most broadcasters, delivering a high-quality, buffer-free viewing experience is at the top of the priority list. The growth projections for the live streaming market are expected to grow exponentially, meaning broadcasters must adopt efficient streaming solutions to stay competitive. This is where adaptive bitrate streaming (ABR) comes into play. Today’s audiences expect seamless playback, […]
In 2025, live streaming continues to dominate digital consumption. According to statistics, 90% of internet users are expected to engage with video content weekly by the end of 2025, with live video making up a significant share. The foundation of this thriving industry lies in streaming protocols, specialized technologies that ensure seamless, real-time delivery of […]