Live video streaming continues to prove a popular medium for watching online content. A recent study found that live streaming accounts for 23% of global viewing time and it’s expected to have a revenue of $184.27 billion by 2027. Millions of viewers simply prefer to stream live video, getting in on the action in real-time. […]
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Brightcove has long been a leader in the video hosting and streaming space, helping businesses deliver high-quality content to their audiences. But with evolving technology and diverse business needs, it’s worth exploring what other platforms have to offer. The online video streaming industry is growing fast. The live streaming industry alone is expected to be […]
Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]
In 2024, the best way to livestream an event involves utilizing advanced technology and user-friendly platforms. This ensures a seamless experience for viewers. Live event broadcasts offer businesses and broadcasters the opportunity to engage with a global audience in real-time. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics […]
Live-streaming video content is becoming more prominent in the professional world. Businesses are incorporating videos for sales, marketing, training, and more. People with little to no broadcasting experience are diving headfirst into the world of online video, not realizing how technologically complex this topic is. That’s why we’ve made it our mission to break down […]