As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, it’s the internet that’s delivering media to viewers. For example, research shows that the video streaming industry is will experience revenue growth of 7% in 2020 […]
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More and more small and medium businesses (SMBs) are using online video. And for good reason. An online video hosting platform is an incredibly powerful tool for marketing, sales, communication, and more. The statistics readily underscore the importance of video for your businesses. For example, video content makes online purchases 1.6x more likely. Likewise, marketers […]
Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]
In today’s world of mobile content streaming, monetization of OTT video content is more relevant than ever before. In recent years, mobile streaming solutions have drastically changed how we consume video. And today, this trend has no visible end in sight. In fact, we’ve seen a 100+% year-over-year increase among people watching videos daily […]
Content publishers are increasingly relying on live streaming video as an important tool in their professional toolbox. According to Publishing Executive magazine, “video has become a standard component of the content mix for media brands.” Companies of all sorts, from traditional media to educational businesses, to entertainment and OTT publishers, stream live video as […]