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In recent years, more and more businesses have chosen to monetize their videos via advertising. This is especially common for media and entertainment companies. It’s a smart move! Video ad monetization on OTT content distributed via smart TVs alone is expected to hit $44.2 billion by 2022. Given this growing trend, this blog post […]
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In early 2019, Dacast–an established SaaS platform offering video hosting and live streaming solutions–acquired video hosting platform vzaar. This acquisition brings together two major players in the online video streaming industry. Overall, it will allow diverse businesses to access more powerful video hosting and live streaming solutions at the best rates. Since its founding […]
There are dozens of routes to go with digital marketing, but video content marketing has proven effective for so many business owners. Videos allow you to bring your content to life in a unique way. It gives viewers an experience that feels more interactive. Photos and written content are great, but videos offer a more […]
In the past, broadcasting live video feeds of events were available only to those who could afford expensive television equipment and licensing. But today, all of this is changing. Nowadays, the options for live event broadcasting are varied and more accessible. Among these options is the ability to stream live video on a website–easily […]
Large businesses are increasingly choosing to invest in enterprise video platforms. And with good reason. In particular, online video enables businesses to streamline internal communications and training, market products and services, stream events, and more. So, that brings us to the focus of this article: how can businesses start using online video successfully? And […]