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In today’s world, a comprehensive video marketing strategy is no longer optional but an integral part of doing business. According to marketing giant HubSpot, online video has eclipsed all other forms of media and is now the most requested type of user content. Brands are taking notice as 87% of businesses report using video as […]
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Businesses are increasingly investing in online video. And it’s no surprise why that’s the case. The global video streaming market is estimated to be worth $184.30 billion by 2027. That market includes an exploding OTT and media industry, eLearning, live sports, and the online video for events and training. One key part of business […]
In order to prepare your content for mobile VOD access, you must first make sure that the file follows a very specific format. This format is MP4 with H.264 video (high profile) and AAC audio (low complexity profile, or “LC”). If the file is a different format, you have two options: encode it on […]
Here at Dacast, we’re constantly innovating in online video. In the last year, we’ve added a bunch of new features to our online video platform. Most recently, we released our HLS Direct low latency streaming solution, in conjunction with a new, more powerful video player. Our latest feature is a new, advanced video analytics […]
As a broadcaster, it is important to understand that not all viewers will have the same internet speed. Why is this important, you might ask? It is important to acknowledge the variation in internet speeds so that you are providing files with the optimal bitrate to reduce buffering or lagging. In this article, we […]