Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live-streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. However, […]
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Live streaming is more popular than ever. So much so that the live-streaming industry market size is expected to grow from 38.87 billion to 256.56 billion USD between 2022 and 2032. Whether you’re a content creator, a business, or an entrepreneur, hosting a live-streaming service can help you grow. We take a close look at […]
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
As a broadcaster, you should understand the technology behind your broadcasting. More specifically, it’s a good idea to know what codecs are and the role they play. Codecs affect your streaming equipment needs, compatibility, budgets, bandwidth needs, video, quality and more. Moreover, using the best codecs available can keep you on the cutting edge of […]
To successfully live stream video online, you need several tools. You need high-quality video editing software, video editing tools, and advanced tools such as video stabilization features. But one of the most important tools in your arsenal will be the live video streaming software you use. With many platforms available with varying strengths, weaknesses, and […]