Search Results for: video encoding

Video codecs and compression standards are important parts of streaming pre-recorded content online. While there are a wide variety of possible codecs that can be used, it’s essential to find one that offers better image quality or a lower compressed bitrate for better streaming results. Thanks to the H.264 codec, you can have both of […]

It’s no secret that China is heralded as one of the biggest markets for nearly everything. And it’s no different when it comes to streaming of events. In fact, the Chinese live streaming market is expected to grow from 700 billion Yuan ($103.19 billion) in 2023 to 2,100 billion ($309.57 billion) in 2026. As a […]

Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live-streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. However, […]

Live streaming is more popular than ever. So much so that the live-streaming industry market size is expected to grow from 38.87 billion to 256.56 billion USD between 2022 and 2032. Whether you’re a content creator, a business, or an entrepreneur, hosting a live-streaming service can help you grow. We take a close look at […]

Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]