The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]
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Content streaming services and online video content live streaming continue to grow. As more people have streaming access and live stream their favourite content, businesses are looking for ways to increase their leverage. One method of doing this is by developing their own over-the-top (OTT) platform. With OTT platforms, they can distribute and monetize their […]
The purpose of broadcasting is to bring video content to your target audience. But what if you could stretch the reach of your broadcast and bring your video to more people? With simulcasting, you can reach larger audiences by broadcasting your content on multiple platforms at the same time. Think beyond your video player. Think […]
Streaming live sports is one of the most popular streaming service categories. Approximately 28% of Americans enjoy streaming sports. As more people look toward using streaming services for on-demand content, the numbers watching sports through live TV dwindles. As sports fans continue this trend and more people use a streaming app to watch their favour […]
For businesses and organizations looking to grow, live streaming is a crucial asset. By streaming live video, organizations from any industry can better connect with their target audience. Live streaming media to a live audience can boost audience engagement and size. However, a high-quality streaming service is a must if you want to broadcast successfully. […]