One of the most engaging ways for any business or company to reach its target audience is with live streaming. With professional live streaming software or platform, companies can produce a high-quality live event and increase viewership and brand recognition. Increasing live stream engagement needs more than a rough plan—it requires strategy. With the right […]
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In 2026, sports streaming isn’t a “nice-to-have”—it’s where audiences increasingly choose to watch, especially as rights get fragmented across apps and bundles. Recent surveys show streaming is now a mainstream way fans watch live games in the U.S., and many fans report frustration with how expensive and complicated it’s become to follow their teams across […]
When it comes to consuming media and entertainment, the people have spoken: cable television is out, and over-the-top content is in. The number of people who used OTT services worldwide reached approximately 5.27 billion in 2025, future projections show this figure continuing to grow rapidly. Audiences want to stream their content and subscribe to streaming platforms […]
To create a high-quality mobile streaming setup, you need the right mobile live streaming equipment, the gear that improves audio clarity, video stability, and reliability when you’re broadcasting on the move. In 2026, you can build a strong portable setup at almost any price point. Smartphones are more capable than ever, and lightweight accessories (mics, […]
Video content has become a cornerstone of growth for organizations across virtually every industry. As of 2026, video is projected to make up around 82 – 82.5 % of all global internet traffic, with users spending more time watching online videos daily than ever before. Furthermore, about 89 % of marketers now actively integrate video into their marketing strategies, and 95 % […]