Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
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A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. With traditional cable and satellite networks rolling out their own video subscription plans, it can feel […]
Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership […]
Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]
By 2032, the live streaming industry is projected to reach $520.7 billion up from $70.2 billion reached in 2023. The video industry is exploding and thousands of businesses are getting involved or mobilizing to do so. This blog will share professional tips for pay-per-view video monetization. Overall, 51.9% of marketing professionals worldwide name video […]