Live streaming services are becoming essential in many industries today. Relatedly, many businesses now incorporate live streaming services in their marketing strategy as well. And for good reason–more and more users watch online video content on a daily basis. As we move further from a text-based culture to an image-based culture, users (and marketing dollars) […]
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Broadcasting live video is rewarding in a variety of ways. Live streamers can gain personal satisfaction, pursue an outlet for creative expression, create a means to share information, or simply a provide platform with which to communicate. Live streaming itself is also rewarding in a more pragmatic way–namely, it supports generating revenue for your […]
Video is a powerful communication tool. Businesses and organizations of all types are increasingly relying on online video and live video streaming as a key cornerstone of marketing and operations. According to one survey, 76.5% of marketers and small business owners are getting results with video marketing. This article will look at professional streaming […]
When you search for live video streaming platforms online, you’ll find a lot of results. These include a mix of solutions aimed at consumers (B2C) and business/professional users (B2B). It can be overwhelming and challenging to know where to start, and harder still to narrow in on the best streaming solutions for you. This […]
OTT video is exploding in popularity. In the past, video streaming solutions like Netflix were pioneers. Today, they have grown into massive business entities. Many others have entered the field, including HBO, Amazon, Disney—they’re all doubling down on OTT video. With good reason. People are increasingly cutting their cable TV cords and getting entertainment online. […]