Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies. Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections. In this post, we’re going to discuss […]
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Professional streaming setups have many moving parts. There the video cameras, online video platforms, and encoders, but there are also many miscellaneous tools used in streaming that are often overlooked. One of these tools is a video capture device. We cover everything you need to know about video capture devices for recording video and live […]
Live streaming is more popular than ever. So much so that the live-streaming industry market size is expected to grow from 38.87 billion to 256.56 billion USD between 2022 and 2032. Whether you’re a content creator, a business, or an entrepreneur, hosting a live-streaming service can help you grow. We take a close look at […]
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]