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The online broadcasting industry is constantly evolving to enhance the streaming experience for broadcasters and viewers alike. RTMP and HLS are two protocols that software engineers have tested in a few different roles in an attempt to optimize the live streaming process. Although RTMP (real-time messaging protocol) is currently the most popular protocol for ingest, […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

Free ad-supported streaming TV (FAST) is the fastest-growing segment in the OTT landscape. According to TBI, FAST channel revenues are projected to reach $12 billion by 2027 in the US alone.  Businesses that ignore this rapidly expanding market are missing out on a golden opportunity. FAST channels can help you reach a massive audience, boost […]

The influence of traditional media is dwindling. Viewers want more control and options over what they watch. Over-the-top (OTT) content delivery is the alternative taking the world by storm. Hence video streaming via OTT content providers such as Netflix, Hulu, and YouTube TV are more popular than ever. In this ultimate guide, we cover what […]

Over-the-top (OTT) technology is shifting the way broadcasters distribute content. By bypassing the constraints of traditional media networks, OTT platforms offer better access to the content audiences want and allow them to access it at their leisure. What is OTT streaming? It is all about providing viewers with the specific content they want. OTT streaming […]