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When it comes to video streaming, audio balancing matters. The quality of your sound and audio signal transmission has to keep your audiences engaged to enhance their viewing experience. Balanced and unbalanced audio outputs are two common types of connections you can use for your video streaming. The difference between the two lies in how […]

The video editing software market is exploding, expected to reach $932m by 2025. Choosing the right editing tool can make or break your creative vision. For businesses, that decision is even more crucial – video content plays a crucial role in brand awareness. In fact, viewers retain 95% of a message when they receive it […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

Live video streaming continues to prove a popular medium for watching online content. A recent study found that live streaming accounts for 23% of global viewing time and it’s expected to have a revenue of $184.27 billion by 2027. Millions of viewers simply prefer to stream live video, getting in on the action in real-time. […]