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There is no question whether over-the-top (OTT) content streaming is the future of media consumption – we can already see its dominance over traditional distribution models. As successful as some of these OTT content streaming platforms, such as Netflix and YouTube, are, there is no one clear-cut way to approach OTT monetization. Before we dive […]

Providing video content is paramount for any business or organization looking to succeed today. Did you know that 59% of executives report that they prefer to consume information through video than reading text? To go even further, a massive 82% of global internet traffic came from video in 2023. People use online video for everything […]

Brightcove has long been a leader in the video hosting and streaming space, helping businesses deliver high-quality content to their audiences. But with evolving technology and diverse business needs, it’s worth exploring what other platforms have to offer. The online video streaming industry is growing fast. The live streaming industry alone is expected to be […]

Choosing the right video hosting service for your business can be overwhelming, with countless platforms promising to deliver the best features and support. However, free hosting platforms often come with significant limitations, such as restricted content rights, limited monetization options, and inadequate branding control. Private video hosting services offer a better solution, empowering broadcasters with […]

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]