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Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
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Live video streaming continues to prove a popular medium for watching online content. A recent study found that live streaming accounts for 23% of global viewing time and it’s expected to have a revenue of $184.27 billion by 2027. Millions of viewers simply prefer to stream live video, getting in on the action in real-time. […]
M3U8 URL links play a very important role in live and VOD streaming. Video players use the information in these text files to locate audio and video files for a stream. An M3U8 link is a crucial component of HLS streaming technology, enabling the integration of your stream with mobile apps and Smart TV apps […]
A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. With traditional cable and satellite networks rolling out their own video subscription plans, it can feel […]
Live streaming continues to grow and shows no signs of stopping. People love a live stream. Recent numbers show how live streaming accounts for a massive 23% of total viewing time globally. Furthermore, it’s estimated that the market will grow to more than $3 billion by 2027. That’s a compound annual growth rate of 21.2%. With this […]