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Live video streaming continues to prove a popular medium for watching online content. A recent study found that live streaming accounts for 23% of global viewing time and it’s expected to have a revenue of $184.27 billion by 2027. Millions of viewers simply prefer to stream live video, getting in on the action in real-time. […]

Brightcove has long been a leader in the video hosting and streaming space, helping businesses deliver high-quality content to their audiences. But with evolving technology and diverse business needs, it’s worth exploring what other platforms have to offer. The online video streaming industry is growing fast. The live streaming industry alone is expected to be […]

Choosing the right video hosting service for your business can be overwhelming, with countless platforms promising to deliver the best features and support. However, free hosting platforms often come with significant limitations, such as restricted content rights, limited monetization options, and inadequate branding control. Private video hosting services offer a better solution, empowering broadcasters with […]

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more.  Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]