When the COVID-19 pandemic hit about four years ago, conference organizers across the globe were forced to postpone their events, sometimes indefinitely. As a way of adapting to the changing times and to keep up the efficiency, they started live streaming conferences and virtual meetings. Now that the pandemic has passed, the era left behind […]
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We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]
Since the pandemic, live streaming has seen unprecedented growth. Through social media platforms including Facebook Live, YouTube channel, and others, companies and more have successfully pivoted to offer their customers live streams in the form of live events. This has created a new audience who have become accustomed to streams like live video, product promotion, entertainment, […]
Technology is constantly evolving, and the quality of technology you possess can make or break your content’s success. When it comes to video streaming formats, you have two major choices today: MKV or MP4. But which one to choose? Streamers, broadcasters and professionals often have a hard time choosing which format works best for them. […]
If you’re a broadcaster, you know that live streaming video on your own website or app comes with distinct advantages. Live streaming this way gives you the control and flexibility you need. You can incorporate your own branding, monetize your videos and you keep ownership over your content. However, the downfall is that you stream your live […]