In 2025, successful OTT streaming is shaped by four priorities: monetization models, latency targets, app reach, and security. Broadcasters are balancing AVOD, SVOD, TVOD, and FAST for revenue, aiming for sub-10 second latency in live sports, expanding distribution across Roku, Fire TV, and smart TVs, and protecting content with multi-DRM and watermarking. Over-the-top (OTT) technology […]
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Immersive video has moved from an emerging trend to a core part of how businesses, educators, and broadcasters connect with audiences. In 2025, the global VR and immersive video market is expanding rapidly, fueled by breakthroughs like the Apple Vision Pro, next-generation headsets, and the rollout of 5G and 6G networks. Artificial intelligence is also […]
Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]
Video content remains one of the most effective ways for brands to engage audiences, and in 2025, its role has only grown. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts dominate viewer attention, while interactive and shoppable content allows brands to turn engagement into measurable actions. AI tools now make it possible […]
We’ve all heard “Video Killed the Radio Star” by The Buggles, right? With 66% of B2B audiences now preferring to watch a short video over reading text, it turns out that sentiment is true in more than just entertainment media. Video content is no longer just an optional add-on that’s nice to have during a […]