Once, only a futuristic concept of sci-fi movies, then an experimental project, and now a fully fledged and highly productive tool, AI is carving a place for itself in every creative industry. From marketing to content creation, AI is helping professionals shape workflows and improve audience experiences. It’s also creating new ways to increase revenue […]
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The balance of power in television has tipped. This past May, U.S. viewers spent 44.8% of their TV time on streaming platforms, nudging past the combined total of cable and broadcast for the first time. And it wasn’t a one-month blip – through July and August 2025, streaming’s share held steady at about 46-47%, making […]
A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. The market is shifting rapidly: CTV and FAST channels have grown over 40 percent in viewership […]
Welcome to our comprehensive guide on how to post video content on Reddit. In this article, we will provide you with step-by-step instructions and valuable tips to help you effectively share your videos on Reddit and maximize their reach. Whether you are a content creator, video marketer, or simply someone looking to share an engaging […]
In 2025, successful OTT streaming is shaped by four priorities: monetization models, latency targets, app reach, and security. Broadcasters are balancing AVOD, SVOD, TVOD, and FAST for revenue, aiming for sub-10 second latency in live sports, expanding distribution across Roku, Fire TV, and smart TVs, and protecting content with multi-DRM and watermarking. Over-the-top (OTT) technology […]