As a business, you have a plethora of options when it comes to hosting and sharing video files. You can use free platforms such as YouTube, opt for paid software, or do self-hosted videos. For many businesses, self-hosted video is the best option. By hosting videos themselves, businesses have a greater level of control over […]
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The video editing software market is exploding, expected to reach $932m by 2025. Choosing the right editing tool can make or break your creative vision. For businesses, that decision is even more crucial – video content plays a crucial role in brand awareness. In fact, viewers retain 95% of a message when they receive it […]
Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
Video codecs and compression standards are important parts of streaming pre-recorded content online. While there are a wide variety of possible codecs that can be used, it’s essential to find one that offers better image quality or a lower compressed bitrate for better streaming results. Thanks to the H.264 codec, you can have both of […]
NDI (Network Device Interface) is revolutionizing the video streaming industry. With the NDI protocol, broadcasters can seamlessly stream high-quality, low latency transmissions over IP networks. It has advanced compression techniques, it’s easy to integrate, and it has great scalability. What’s more, it enhances flexibility, streamlines workflows, and reduces setup costs. In a nutshell, NDI is […]