Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
Search Results for: Video Analytics
The decline of traditional cable TV continues and the over-the-top (OTT) video industry continues to climb. By the day, more and more people are switching to streaming media content over the internet. Apple TV, Amazon Prime Video and other sorts of streaming technology is increasingly commonplace, all vying to create a tailored experience for users. […]
We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]
Welcome to our comprehensive guide on monetizing your video content with Subscription Video on Demand (SVOD). In this article, we will explore the various aspects of SVOD and provide you with valuable insights on how to effectively leverage this monetization model. Video content has many purposes in the business world. It is primarily used in […]
Online video content has a whopping 92% audience reach around the globe. That includes everything from music videos to tutorials to marketing content. Part of the reason we’re so attracted to video content is because of its story-telling element. Historically, storytelling has been our preferred means of communication. It’s always been a binding force for us, […]