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Brand awareness refers to the ability of potential customers to recognize and remember a given brand. The gold standard here for decades has been Coca-Cola, which slathers its logo and bottle shape on billboards around the world. This article is about a more modern brand awareness solution: video, specifically OTT streaming. Coke and other […]
Search Results for: Video Analytics
Here at Dacast, we’re proud to officially announce that version 2 of our Live Streaming API is available. This RESTful JSON API has been designed specifically for quick and easy integration of all of the features of the Dacast streaming service platform into a wide variety of cloud video applications, services, and digital media […]
Hosting a successful event is a challenge. I know that intimately. I’ve organized events at which only one person showed up. Literally, just a single person. Talk about embarrassing! However, I’ve also organized events that had 1000 people in the audience, and thousands more joining in from afar. So what made the former example […]
Every Dacast user controls their content through the BackOffice (or control panel). It’s an essential part of our service, but for a time, it has needed updating to incorporate the latest web technologies. Well, today the wait is over. Dacast is pleased to announce that our new BackOffice has been officially released. The new […]
Live TV Channels, streaming and online video is only gaining in popularity, eschewing more traditional forms of media consumption thanks to streaming solutions providers like Netflix taking the lead over TV. Millennials are especially quick to adopt these new forms of technology and viewing habits. One method that’s slowly catching on outside of streaming […]