Search Results for: Video Analytics

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

The influence of traditional media is dwindling. Viewers want more control and options over what they watch. Over-the-top (OTT) content delivery is the alternative taking the world by storm. Hence video streaming via OTT content providers such as Netflix, Hulu, and YouTube TV are more popular than ever. In this ultimate guide, we cover what […]

Online video streaming is becoming more and more popular as people “cut the cord” on cable and traditional television. The OTT industry, which provides streaming video solutions like Netflix and Hulu, is doing particularly well since more than 69% of U.S. households subscribe to at least one streaming service.  For any business aiming to get […]

Multi-CDN refers to using multiple content delivery network (CDN) providers to enhance the delivery of digital content. This approach helps businesses avoid relying on a single CDN, improving reliability and speed. By CDN integrating, companies can leverage the strengths of different providers based on their geographical reach, technical capabilities, and pricing. The service works by […]

Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times.  The main proof is the fact that, since 2010, the pay TV […]