As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, it’s the internet that’s delivering media to viewers. For example, research shows that the video streaming industry is will experience revenue growth of 7% in 2020 […]
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Content publishers are increasingly relying on live streaming video as an important tool in their professional toolbox. According to Publishing Executive magazine, “video has become a standard component of the content mix for media brands.” Companies of all sorts, from traditional media to educational businesses, to entertainment and OTT publishers, stream live video as […]
This article will explore how to launch an online video education platform. Specifically, we’ll examine what sort of features you need for educational, online video. Once you know what features you need, it’s easy to choose the right online video platform and start creating and sharing content. First, let’s consider the increasingly central role […]
Video marketing is widely used in modern business. According to We are Social, 70% of marketers plan to use video marketing in 2019. These numbers make sense. Another data set from Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing measurable results with video marketing. In this blog post, […]
Starting a few years ago, young millennials (ages 14-25) began watching more video on digital devices than on television. That was a watershed moment for the streaming video industry, and that momentum continues today. Digital video is the rising star of the entertainment world, and video streaming solutions are an integral part of that boom. This […]