In recent years, more and more businesses have chosen to monetize their videos via advertising. This is especially common for media and entertainment companies. It’s a smart move! Video ad monetization on OTT content distributed via smart TVs alone is expected to hit $44.2 billion by 2022. Given this growing trend, this blog post […]
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Over the past decade, we’ve seen the transformation of the consumer entertainment marketplace. In particular, TV has declined as online video has exploded. Now, a similar revolution is taking place when it comes to enterprise video streaming. Today, it’s easier than ever to use enterprise streaming video solutions to benefit your business at all […]
According to We are Social, 70% of marketers plan to use video marketing this year. That’s because it’s highly effective. Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are getting results with video marketing. And the right video marketing platform can make all the difference. In this article, we’ll share […]
Live streaming in increasingly in-use in the workplace. According to one survey, fifty-five percent of enterprises are now using live video for their company or division-wide broadcasts. Furthermore, fifty-three percent stream or broadcast live video in their organization at least once a week, with 29% using it daily. More and more often, enterprises are doing […]
In the U.S. alone, piracy costs the national economy a whopping $29.2 billion annually. Relatedly, security firms are measuring an increase in piracy, hacking, and other digital attacks every year. To fight this problem, OTT video publishers need to implement a range of best practices for secure video delivery. In this blog article, we’ll […]