Live video will account for 17% of internet video traffic by 2022. Do that math, and that’s a 15-fold growth since 2017. Clearly, companies are increasingly investing in ways to stream live video as a central element in their business. And relatedly, the more data that decision-makers can access, the better the business outcomes […]
Search Results for: Video Analytics
Analytics are statistics or measurements of customer behavior. Typically, businesses use this information to determine what it is people do on their websites. This data is a goldmine when it comes to objective assessments of a business’ strengths, weaknesses, and opportunities. Specifically, this article examines video analytics provided by an OVP or online video […]
The global enterprise video market is expected to reach $40.84 billion by 2022. That’s an annual growth rate of more than 20 percent. More than 30 percent of fans now stream sports to their phones or tablets. Live video is increasingly important. That means you should pay close attention to how it performs via […]
Online video streaming is a booming industry. This type of media distribution is leveraged by brands to help their viewers feel updated and informed. Live streaming, in particular, is often used to make their audience feel they are part of an event. This increased viewer engagement is valuable to countless businesses, schools, and other professional […]
White-label video platforms are crucial to the professional look and user experience you must deliver to capture the growing live-stream audience. You can nix third-party branding and advertisements that often come with free video hosting platforms and focus on your brand. This simple upgrade increases the professionalism of your content. In the past couple of […]