Video monetization is skyrocketing growth for broadcasters and online brands. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership is up by 72%. The future of video monetization is looking even more promising in the new year as we approach […]
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The TV industry is changing rapidly. After more than a half-century of dominance, traditional TV broadcasts are fading in popularity. Starting in 2015, young millennials (ages 14-25) began watching more video on digital devices than on television. This trend is only accelerating since then. In response, many TV stations are shifting to the use of a video live […]
Video content has taken over as the primary source of communication, not just in the entertainment industry but also in the corporate world. Almost 80% of daily content consumption by internet users includes videos. The popularity of platforms like TikTok, Youtube, Netflix, etc., has guided content creators, businesses, and organizations to use videos as a […]
Online video streaming continues to gain popularity across all age groups. Mobile viewing is a huge factor contributing to this increase in online video consumption. In 2017 alone, the amount of time spent watching online videos on mobile devices increased by an average of 35%. Given this trend, more and more businesses are looking for […]
The live streaming industry is booming. All sorts of organizations are seeing great results from live streaming. In fact, companies that use video are likely to have 41% more web traffic from search than non-users. In short, it’s an excellent time to stream live video. But is your live video streaming effective? Is it […]