Search Results for: Video Analytics

Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]

We live in a world where advertising is all about being “top of mind” for your customers. But at the same time, people are tired of TV ads and annoyed by web ads. So, just how can you still build awareness of your business in today’s increasingly digital world? In a nutshell, by live video […]

Online video content has a whopping 92% audience reach around the globe. That includes everything from music videos to tutorials to marketing content. Part of the reason we’re so attracted to video content is because of its story-telling element. Historically, storytelling has been our preferred means of communication. It’s always been a binding force for us, […]

Video streaming is huge today. Online videos massively increase audience engagement with a reach of 92% worldwide. More broadly, the video streaming market is forecast to be worth $247 billion by 2027. Live streaming in particular makes up much of this increase in online video streaming. Consequently, streaming platforms that provide live streams and live […]

If you’ve considered starting a video streaming business, you’re already ahead of the curve. Today, the video streaming industry is booming more than ever. With the global average for video content consumption sitting at 17 hours per week, video streaming is a great business investment. Furthermore, according to Statistica, the market volume of the video streaming […]