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Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]
Search Results for: Monetization and Paywall
Modern media companies are adapting to a rapidly changing landscape. In just a few short years, we’ve seen the decline of traditional and cable TV and a corresponding explosion in online video. Today, live broadcasting, also called live streaming, now plays an important role in many media businesses. In our video-dominant world, streaming live […]
As one of the great American pastimes, watching and playing sports ranks high in popularity. Sporting events are some of the most viewed broadcasts on television. Increasingly, sports are broadcast live over the internet as well. Live streaming sports presents a variety of challenges, but also some amazing opportunities. If your club, league, or […]
Video marketing is widely used in modern business. According to We are Social, 70% of marketers plan to use video marketing in 2019. These numbers make sense. Another data set from Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing measurable results with video marketing. In this blog post, […]
Video use in education is booming. It’s been one of the most popular learning technologies for the past several years. This is especially true in higher education, where video is increasingly used in lecture halls. Given this trend, streaming solutions for online university courses have become more important than ever before. At Dacast, […]