Search Results for: Monetization and Paywall

Over-the-top (OTT) technology is shifting the way broadcasters distribute content. By bypassing the constraints of traditional media networks, OTT platforms offer better access to the content audiences want and allow them to access it at their leisure. What is OTT streaming? It is all about providing viewers with the specific content they want. OTT streaming […]

Content creation has blown up in recent years. From a part-time hobby to facilitating full-time jobs, streaming software has enabled people to connect with large audiences worldwide. Now anyone with a high-speed solid internet connection and a smartphone can use a streaming platform to share their passion. One of the most popular pieces of live […]

The demand for entertainment is steadily increasing year by year, yet over 80 million US households are on track to cut the cord by 2026 and say goodbye to cable for good. So, if they’re not watching TV, how are people getting their fill of content? They are turning to the Internet and using OTT […]

Providing video content is paramount for any business or organization looking to succeed today. Did you know that 59% of executives report that they prefer to consume information through video than reading text? To go even further, a massive 82% of global internet traffic came from video in 2023. People use online video for everything […]

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]