Providing video content is paramount for any business or organization looking to succeed today. Did you know that 59% of executives report that they prefer to consume information through video than reading text? To go even further, a massive 82% of global internet traffic came from video in 2023. People use online video for everything […]
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Brightcove has long been a leader in the video hosting and streaming space, helping businesses deliver high-quality content to their audiences. But with evolving technology and diverse business needs, it’s worth exploring what other platforms have to offer. The online video streaming industry is growing fast. The live streaming industry alone is expected to be […]
Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]
Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on their connected TV cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are […]
Video streaming platforms have become game-changers in the industry, especially in the past few years. They provide professional broadcasters with the tools to reach a large audience worldwide and keep revenues going during these tough times. They also allow people to enjoy video-streamed content from the comfort of their homes. Let’s look at why more […]