Today, selecting the right video hosting platforms is crucial for businesses aiming to enhance their online presence and engagements. With 88% of marketers saying that video is a powerful part of their strategy, the importance of robust video platforms cannot be underestimated. A professional-grade platform provides essential video hosting services for businesses, enabling seamless corporate […]
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Broadcasters face significant challenges in the current digital industry in building scalable video streaming infrastructure. The surge in online viewership in the past year has put immense pressure on traditional streaming workflows. These often struggle to handle sudden spikes in viewers. Buffering, dropped connections, and a frustrating user experience are the results of these issues. […]
Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
The influence of traditional media is dwindling. Viewers want more control and options over what they watch. Over-the-top (OTT) content delivery is the alternative taking the world by storm. Hence video streaming via OTT content providers such as Netflix, Hulu, and YouTube TV are more popular than ever. In this ultimate guide, we cover what […]
Over-the-top (OTT) technology is shifting the way broadcasters distribute content. By bypassing the constraints of traditional media networks, OTT platforms offer better access to the content audiences want and allow them to access it at their leisure. What is OTT streaming? It is all about providing viewers with the specific content they want. OTT streaming […]