Motoraty use video to provide millions of car buyers expert advice
Founded in 2013, the company has provided over 3 million car buyers with invaluable pricing information, reviews, comparison tools, and unbiased editorial content.
- Paywall
- VODs
Challenge
Video plays a pivotal role in Motoraty’s digital content strategy that Motoraty provides to consumers. In fact, their website includes a video gallery with a wide variety of content for viewers to browse.
The CEO Johny Giacaman explains, “We use videos to promote new cars, update consumers with news and information, review cars and interview experts. It’s a vital part of our content strategy and helps us to engage and connect with our audience.”
He continues, saying “We carefully selected dacast to help us deliver all of that video content reliably. dacast provides a very high-quality video stream at a very competitive price point.”
Solution
To meet their video hosting needs, Motoraty turns to Dacast for several compelling reasons.
Firstly, because Dacast is a flexible Video Platform: “Dacast serves its customers based on their own specific needs. They took the time to get a real understanding of our business to make sure our package was right for us. It’s a very flexible offering that scales well.”
Secondly, Video Advertising: “Dacast supports video advertising, so we are able to monetize all of our videos and boost our revenue.”
Then, the app is qualified as easy to use: “Dacast is very user-friendly. We can upload and manage settings incredibly quickly. The Dacast platform should get an award for its interface as it is so easy to manage and update.”
To finish, the personal support is strong point: “Customer support is always excellent. They are there whenever we need them, and that is extremely valuable to us,” Giacaman concludes.
We carefully selected Dacast to help us deliver all of that video content reliably. Dacast provides a very high-quality video stream at a very competitive price point.
Results
The adoption of Dacast by Motoraty yields tangible results. The platform’s support for video advertising proves instrumental in the successful monetization of Motoraty’s video content, contributing to increased revenue. Additionally, the efficient and quick management of settings and content uploads is highlighted as a notable benefit. The CEO Johny Giacaman commends Dacast not only for its technical merits but also for its exceptional customer support, emphasizing the platform’s responsiveness whenever assistance is required.
About Motoriaty
Motoraty, under the leadership of Johny Giacaman, leverages online video as a core component of its digital presence. Engaging consumers with a rich array of content, Motoraty utilizes Dacast’s robust platform to ensure a seamless and engaging experience. The strategic integration of video content, coupled with Dacast’s flexible solutions and reliable support, positions Motoraty as a success story in digital engagement within the automotive industry.