Category Archives: The video experts blog

As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, it’s the internet that’s delivering media to viewers. For example, research shows that the video streaming industry is will experience revenue growth of 7% in 2020 […]

  More and more small and medium businesses (SMBs) are using online video. And for good reason. An online video hosting platform is an incredibly powerful tool for marketing, sales, communication, and more. The statistics readily underscore the importance of video for your businesses. For example, video content makes online purchases 1.6x more likely. Likewise, marketers […]

Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]

  Video has a reputation for being difficult. And live streaming video is no different. After all, it’s a complex topic. I’m an expert, and it still sometimes seems like magic to me. In essence, photons hit a tiny digital sensor and are converted into digital signals. Those signals then pass through cables and via […]

  Modern media companies are adapting to a rapidly changing landscape. In just a few short years, we’ve seen the decline of traditional and cable TV and a corresponding explosion in online video. Today, live broadcasting, also called live streaming, now plays an important role in many media businesses. In our video-dominant world, streaming live […]