Category Archives: The video experts blog

  Online video is a huge opportunity for businesses. What used to be the exclusive domain of television is now widely accessible. Cord-cutting is hitting record-setting levels as consumers acknowledge the end of TV. On-demand platforms, as well as linear live streaming, are now replacing traditional more and more. Recognizing this, businesses are shifting their […]

  Online video is increasingly a major component of a business. Cord-cutting is hitting record-setting levels, as consumers follow suit. Whether for marketing, events or as a product itself, video is critical to modern businesses. Experts estimate that video will make up a full 76% of web traffic by 2020. Most of this video will […]

As media viewing increasingly shifts from TV to the internet, cord-cutting is becoming dominant. In particular, traditional broadcast media is increasingly shifting to “OTT” (Over-The-Top) content. In this model, it’s the internet that’s delivering media to viewers. For example, research shows that the video streaming industry is will experience revenue growth of 7% in 2020 […]

  More and more small and medium businesses (SMBs) are using online video. And for good reason. An online video hosting platform is an incredibly powerful tool for marketing, sales, communication, and more. The statistics readily underscore the importance of video for your businesses. For example, video content makes online purchases 1.6x more likely. Likewise, marketers […]

Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]