Category Archives: The video experts blog

Context-aware encoding is a newer development in the online broadcasting world that is making the streaming process more efficient. This type of encoding is designed to stream with a lower bitrate while maintaining quality, which is a win-win for broadcasters. In this post, we are going to discuss everything broadcasters need to know about context-aware […]

Video and live streaming are where it’s at right now. By 2027,  industry analysts are predicting a CAGR of 20.7% and an estimated industry net worth of over 184 Billion dollars. Considering this same market was valued at 30 billion just a few years ago (2016), this represents an unprecedented opportunity for broadcasters.  The extensive […]

Delivering top-tier online video can be challenging. Content files are getting larger and users expect HD streaming to happen instantly. Broadcasters who value quality are incorporating live streaming CDNs (content delivery networks) to meet this growing demand.  The modern Web is a mixture of text, images, audio, and video with data centers around the world […]

  Quality matters when it comes to broadcasting live video streams. Viewers begin to abandon a video as soon as buffering begins. Around 6 percent of viewers leave per second of buffering. One survey found 62 percent of viewers will view a brand more negatively if they publish a poor quality video. There are many different elements to determine […]

Facebook is a massive platform, with more than 2.3 billion active users. As a professional broadcaster, this massive audience can be leveraged in your favor. Unfortunately, Facebook wasn’t designed for professional users in many senses, so it takes a little bit of extra effort to make it work for you. This is true whether you […]