Category Archives: The video experts blog

For the past several years, the millennial demographic has consistently increased their consumption of digital video, now spending more time watching videos online as opposed to on TV. Today, the OTT video industry is flourishing with no end in sight. In 2020, global OTT revenue was projected to grow by more than $16 billion. Experts […]

Choosing a video streaming API is a major undertaking for professional broadcasters. It is one of the most important decision points to make and can be especially daunting for those who want maximum customization capabilities when it comes to optimizing the player in their online video platform. The API you choose to integrate with your […]

By 2022, online video will comprise over 82% of all consumer internet traffic. Live video streaming, in particular, is exploding in popularity. Cisco predicts that live video will grow fifteen-fold by 2020, making up 17% of total video traffic. Today, content delivery networks (CDNs) exist to facilitate smooth content delivery by moving data across large […]

The popularity of live video broadcasting has been steadily increasing because online video broadcasting is one of the best ways to capture your audience’s attention. According to HubSpot, video is the number one form of media used in content marketing strategies, overtaking blog posts and infographics. Since video is on the rise and essentially the […]

Email marketing is on the rise. Companies see it as a personal and non-intrusive channel to promote their services and clients prefer emails as the main channel of communication to connect with their favorite brands. In fact, 72% of customers would rather receive an email than interact with a company on social media. If you […]