Category Archives: The video experts blog

Streaming has become a popular convention across multiple platforms. It’s a great way to present visual information that educates, informs, and entertains. Streaming has emerged as a fantastic online medium because it’s scalable and users can capitalise on the increased network bandwidth they have access to. Live streaming is more commonplace than ever before, where […]

Anyone who’s ever enjoyed the famous Kentucky fried chicken is bound to ask, “what’s in there?” after their first bite. What’s in it exactly remains a secret to this day, though.  The secrecy around the notoriously well-guarded recipe is next level. According to urban legend, the founder of KFC, Harland Sanders, went to extreme lengths […]

Releasing video content for public consumption is a fantastic way to gain business exposure. Consumers are always looking for information to inform their purchases, and Google will rank your business higher on the results pages if you enhance the user experience. If you’re looking to reach a wider audience and engage visitors with useful content, […]

Online video streaming quality plays a massive role in the viewer experience. Video quality is so essential that OTT broadcasters risk revenue losses of up to 25% when their streaming quality is compromised.       Transcoding and encoding are two essential processes that help broadcasters maintain high-quality streams. Cloud transcoding, in particular, is a newer […]

The terms “transcoding” and “encoding” are thrown around regularly when it comes to online cloud video streaming. Both of these processes are very important to make live streaming possible and to maintain the video quality on both live and on-demand content. The terms are not the same though, and it is important to understand the […]