Category Archives: The video experts blog

Video monetization is skyrocketing growth for broadcasters and online brands. Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership is up by 72%. The future of video monetization is looking even more promising in the new year as we approach […]

The TV industry is changing rapidly. After more than a half-century of dominance, traditional TV broadcasts are fading in popularity. Starting in 2015, young millennials (ages 14-25) began watching more video on digital devices than on television. This trend is only accelerating since then. In response, many TV stations are shifting to the use of a video live […]

Video content has taken over as the primary source of communication, not just in the entertainment industry but also in the corporate world. Almost 80% of daily content consumption by internet users includes videos. The popularity of platforms like TikTok, Youtube, Netflix, etc., has guided content creators, businesses, and organizations to use videos as a […]

Streaming is an innovative way to connect with your audience, especially as video is one of the most effective, preferred mediums for online consumers. Streaming can seem difficult, with many associated technicalities to consider. It’s rarely as straightforward as configuring a stream and hoping for the best, so it’s important to understand different video formats […]

During the 2020 pandemic, while most of the world went into lockdown, streaming services saw record numbers regarding new subscribers and hours watched. According to Nielsen research, streaming went up nearly 100%. The surge in streaming forced all major streaming platforms to agree on limiting their video content to 480p to preserve internet bandwidth for […]