Category Archives: The video experts blog

Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. […]

Whenever you watch a video over the internet, you enjoy the fruits of video streaming technology. It is how videos are streamed over the internet, live, in real-time, as they are being recorded. Live streaming technology is the internet’s response to live television broadcasts, with the most popular being news shows and sports. However, this […]

One of the central elements for live streaming is efficient live streaming encoding software (or hardware). This tool is responsible for transcoding video from one format to another. It also allows you to capture video content from a previously selected source such as a webcam, camera, or phone. You can then send this content to […]

As of early 2025, there are approximately 5.79 billion unique mobile subscribers worldwide, representing about 71.6% of the global population. As technology continues to rapidly improve, and as more of the world has access to the internet, mobile technology use and the way we use mobile technology are constantly changing and expanding. These mobile devices are […]

When streaming live videos as a professional, you must focus on creating an excellent experience for your viewers. One way to create a great live video viewing experience is by keeping the latency on your streams low. Imagine live-streaming a concert or live event, for example. You excite your viewers by creating buzz around the event on […]