Category Archives: The video experts blog

The Beginner’s Guide to Long-Form Video Content

The Beginner’s Guide to Long Form Video Content Image

Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]

The Professional Guide to Video Monetization

The Professional Guide to Video Monetization Image

  By 2032, the live streaming industry is projected to reach $520.7 billion up from $70.2 billion reached in 2023. The video industry is exploding and thousands of businesses are getting involved or mobilizing to do so. This blog will share professional tips for pay-per-view video monetization. Overall, 51.9% of marketing professionals worldwide name video […]

Content Fragmentation and OTT Streaming – What Broadcasters Need to Know

Content Fragmentation and OTT Streaming – What Broadcasters Need to Know Image

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

Choosing an OTT Tool for Enterprise Video Content Management

How to Choose an OTT Platform for Enterprise Video Content Management Image

Thanks to the internet, the modern media industry is exploding. People are watching more videos than ever before. Traditional broadcast TV is declining. And smartphones, connected TV, and browser-based viewing are booming. To serve this need, businesses are increasingly investing in online video. And to deliver that video, OTT businesses need rock-solid enterprise video content […]

Live Video SEO: What Digital Marketers Need to Know in 2024

Live Video SEO_ What Digital Marketers & Broadcasters Need to Know Image

Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]